Take a look at MailChimp's style guide. Include each type of content your team creates. Organize contacts with tags and segmentation. CSS-Tricks * is created, written by, and maintained by Chris Coyier and a team of swell people. Mailchimp is a company which allows one to send marketing e-mails, automated messages, and targeted campaigns. This is a really important point because Erin confirmed that an area of focus for them is how to marry their design systems guidance with their content guidance. Learn how to better use images, fonts, calls to action and more. The holy bible of content style guides. The way you monetize your blog makes a big difference. Photo by Norbert Levajsics on Unsplash. He is responsible for managing all of the organisation's content output and for their content operations. It is clearly a well-referenced resource for others outside of Mailchimp but does that mean it now serves an entirely different purpose? They may, however, check the guide to be reminded of a style detail such as a timestamp. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Please don’t. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. For the second article of my Anatomy of a Content Style Guide series (the first looked at the University of Dundee's content style guide), I spoke to Erin Crews from Mailchimp and we focused less on the style guide creation, and more on how it is used, governed and part of a much bigger system at Mailchimp. This can be a rather big challenge. Sign up. This brings together all of the key points and rules for those who want to get a sense of the core guidelines or for those who just need a refresh and reminder to keep on track. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. At Mailchimp we started by referring to the Yahoo Style Guide. Does their own copy follow the recommendations? The same thought should be given to how sections link together and bring to the fore, the most relevant parts of the content style guide as the user will need them.In the case of Mailchimp's, they've achieved this with simply linking to other parts, a clear benefit to having an online version. Get Started Table of Contents. Facebook and Instagram Ads. Get Started Table of Contents. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. they're used to gather information about the pages you visit and how many clicks you need to accomplish a task. Read more about it here. They have paved the way for many other organisations to create a content style guide as part of their content operations, and so it is no wonder that their guide is often used as a best in class example.. Of course, a style guide alone does not a good writer make. Whilst a content style guide seeks to provide a uniform and consistent way of writing and formatting content, an organisation may have more than one audience, but only one style guide. Bring people along for the process, especially if you want them to use the content style guide later. One click is better than a scroll and a click! Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. It is unfussy, making it clear and easy for users to get to the parts they need. But it changes the purpose of the content style guide. Just as a voice and tone guide helps keep your brand’s content on point, a brand style guide keeps your design uniform, inspired, and leading the pack. Learn more. It's become a tool for scale as the company has grown. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. mailchimp / content-style-guide. Have some specific reasons why you are creating the content style guide in the first place, beyond ticking a to-do item off a list or appeasing a stakeholder. How to deliver high quality website content, on time and in budget. GitHub Actions makes it easy to automate all your software workflows, now with world-class CI/CD. Writing for Translation Mailchimp Content Style Guide. As we now understand the short journey from creation to current day, and who the content style guide is used by, we can take a closer look at the guide itself, before delving into how it has been disseminated across the organisation and how it is maintained. In the case of Mailchimp, they've offered a simple 'Yes' and 'No' example for writing in the active voice: These examples continue in the grammar and mechanics section as this is where the nuances of their style are communicated: Another challenge is trying to remain human when providing so many rules. Learn more, We use analytics cookies to understand how you use our websites so we can make them better, e.g. Content . Follow. Basically, you can use it as a starting point for your own, so long as you credit Mailchimp. Anja Wedberg. Step 5. The files in this guide are prefixed with a double digit to set order. Style Manual is for everyone who writes, edits or approves Australian Government content. Here are the most important things to know. 2. Erin confirmed the current reality is that the style guide has evolved over time to be more of a best practice example. Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, technical content, accessibility, translation, copyright, and more. It helps us write clear and consistent content across teams and channels. When displaying HTML tags as text in content, be sure to wrap them in backticks, eg: `

`. But it still holds value to those at Mailchimp too. Sign up. master. Alter these files in any way. Erin is working towards achieving this by establishing a content style guide round table. Whenever I talk or write about content style guides, or when I read and listen to others on the subject, there is one example which is regularly cited and shown, the Mailchimp content style guide.‍. If … We’re always working to make our content more accessible and usable to the widest possible audience. This is our company style guide. [Note – I am a MailChimp customer and am pleased this guide is available.] 5 min read. Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business. “A great brand is the result of a ton of people working together with a shared mission,” Mailchimp Director of Brand Marketing Michael Mitchell says. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Ольга Жолудова. Use Style Manual when creating Australian Government content. Historically, they've lived separately, for the most part. Dismiss Join GitHub today. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Content style guide review: Mailchimp in action. Mailchimp are renowned for their voice, tone, brand personality and general content goodness. If nothing happens, download GitHub Desktop and try again. Set up and purchase ads for Facebook or Instagram without leaving your Mailchimp account. Without this guide, perhaps it wouldn't be known or clear that subject matters experts should be contacted to help. Erin presented the new voice principles at Coffee Hour, Mailchimp’s internal company Town Hall meeting which happens every few weeks for the whole company. If nothing happens, download the GitHub extension for Visual Studio and try again. download the GitHub extension for Visual Studio, [CNDY-3802] fix typo on word-list, duplicate "have", [CMS-1483] update case of “MailChimp” to “Mailchimp”, [CNDY-3686] requested updates from content strategy, [CNDY-3780] update "heading and subheadings", and "titles" sections, Fix writing for technical content headings markdown, Update 10-writing-email-newsletters.html.md, Update 11-writing-for-social-media.html.md, Update 12-writing-for-accessibility.html.md, Update 14-creating-structured-content.html.md. Starting off with the dashboard, I’ll talk you through all the steps from creating your first email list, to setting up a sign-up form, and then creating your first email template. Filters and effects. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Having a good style guide is one thing, however. Dismiss Join GitHub today. Make sure your file starts with a number that will place your new content in the desired position (eg: 04-) and change the prefixes of the other files to reflect this change in order. Use it to create clear and consistent content that meets the needs of users. They have writers and different types of content disciplines who are well aligned and they are able to scale content across those departments with confidence in their expertise. Learn more. Templates. Guidelines and resources for web writers and editors. We use essential cookies to perform essential website functions, e.g. Source: Welcome to the MailChimp Content Style Guide | MailChimp Content Style Guide It's also public-facing, but much more comprehensive. 'gross SEO techniques.' Highlights include the voice and tone section and word list section. 1. It’s completely public and available under a Creative Commons Attribution licence. Here are some universal controls and tips that will help you get your template just right. As Mailchimp highlights, We break a number of grammar rules for clarity . Of course, a style guide alone does not a good writer make. Emmanuel Lepage moved GitHub - mailchimp/content-style-guide from Écrire + storytelling to Style … You can always update your selection by clicking Cookie Preferences at the bottom of the page. There's a reason why it is referenced and cited as a good example and so it makes sense to be inspired by one of the experts in this area. The guidelines in a style guide help writers to produce documentation that has the same tone and grammatical style, regardless of who writes the documentation. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. Mailchimp is a company which allows one to send marketing e-mails, automated messages, and targeted campaigns. Mailchimp has struck the right balance in the way they communicate their guidelines, such as in this example about link text: This is further exemplified at the end of the Web Elements section: How good is that? Mailchimp has one of the most well-known and quoted content style guides in the UX writing community. We've set up an example Middleman project. The best way to prevent widows is to type   in the space between the last two words in a title or paragraph. Rob also works on audience research projects and strategic initiatives to ensure their content meets both business goals and user needs. Everything. Social Media Style Guide by Mailchimp We use social media to build relationships with Mailchimp users and share all the cool stuff we do. Practice what you preach is very valid thinking for content style guides. Schedule and send campaigns at scale from your codebase. MailChimp. All of that activity goes a long way in educating the existing team, but of course, as new people join, whether they are already familiar with the content style guide or not, there will need to be some education there too. This form provides only the raw HTML with no styling (CSS or JavaScript). Create your header image at 1200x300px and save it at 72 dpi. Highlights include the voice and tone section and word list section. Learn more about alt text. ... Use headings and bulleted lists to divide content into sections that are easy … The team was much smaller than, but Kate was still running into issues like sending out the PDF and nobody looking at it. It may be more information than you need. Make them big, make them small, just give them the chance to breathe and not feel cluttered. Millions of developers and companies build, ship, and maintain their software on GitHub — the largest and most advanced development platform in the world. Pull custom data from your app into Mailchimp and use it to power timely, relevant marketing campaigns. The dual purpose of the round table is to keep the content style guide updated but it is also a means to establish joint ownership and get perspectives from all the different teams. Watch 57 Star 451 Fork 202 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Permalink. Das E-Mail-Marketing Unternehmen MailChimp hat für seine Mitarbeiter einen ausführlichen Style Guide für die Erstellung von Texten erarbeitet und unter der Creative Commons Attribution-NonCommercial 4.0 Lizenz der Öffentlichkeit für die Nutzung freigegeben. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. Company No. Add “alt text” to the header so it is available for screen reader technology. Think of it like this: Markdown is handy because you can write your content without HTML tags. Check out its style guide if you’re looking to create a guide with a lot of detail. There are representatives from each discipline that is content heavy, around 10 people in total from marketing, technical, design, support, social media, and corporate communications. This is an no question easy means to specifically acquire guide by on-line. Email Marketing Style Guide for MailChimp Header image. More recently, the support department has been working on piloting a chatbot and they used the guidance in the content style guide as a reference to ‘train’ the bot on the Mailchimp voice. No meeting guarantees action, so actionable items are agreed and assigned during the round table meeting. As someone who is responsible for such a well-known content style guide, I asked Erin what advice she would give others who may be looking to create their own or make changes to an existing style guide: When you do take these tips to create or refine your own content style guide, or if you need to build a business case for having one, show stakeholders the Mailchimp version as a good example too. Step 5. Making sure that all writers involved actually use the carefully crafted recommendations can be much harder. GitHub is home to over 50 million developers working together to host and review code, manage projects, and build software together. If you work at Mailchimp. Learn how to better use images, fonts, calls to action and more. Back to the Top. So if you’re setting off on creating one, find another from an organisation, or refer to those from the APA or Chicago as a starting point. The folks at MailChimp sure put a lot of effort into this guide and I think’s it best to give it a glance, at the least! That means a lot of writers who start at Mailchimp don't necessarily need to refer to the content style guide frequently. they're used to log you in. Web Content Style Guide Getting the books web content style guide now is not type of challenging means. It can be easier to focus on the ideal and the positive guidance you want to give but try noting what you know is wrong. The goal of a style guide is to ensure your content stays consistent and high quality no matter who is writing or editing the article. Be sure to make note of your preferred method in your content style guide! Identity. How To Style Your Template MailChimp offers lots of options for customizing your templates. Skip to main content Guides API Reference Tools Release Notes Blog. We email useful things for people interested in learning more about content strategy. But there OK, we’re not insane. Getting Started Let’s find out! Or rather, the content style guide now has a different audience. Getting Started with MailChimp in WordPress Create and manage audiences, based on your data. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Follow. What problems are you solving by having this guide? Acknowledgements; Getting started. Content style guide review: Mailchimp in action. Discover the writing principles for the … This was deliberate so the style guide could be open source and used by others under a creative commons license. 2019 content Marketing. Link your header to your department’s web page. Mailchimp has one of the most well-known and quoted content style guides in the UX writing community. Full of sound advice for newbie UX writers like myself, Mailchimp’s style guide is a pleasure to read. There's a fine line between being concise and seeming to be abrupt. Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, technical content, accessibility, translation, copyright, and more. A key part of achieving that, Erin added, was having one source of truth with supplemental guidance that is specific to writers. Some of the methods for dissemination require a lot of effort though so the team also want to look at how to make their training more scalable and not constantly doing a roadshow across the organisation. As Kate (and many others in different organisations) discovered, sending around a PDF doesn’t guarantee people will use it as you need and hope.There has to be engagement and education around the content style guide. Contribute to content-style-guide development by creating an account on GitHub. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. Never miss a detail with Content Templates, Assignments and Workflow to plan and organise team content creation. Include each type of content your team creates. Keeping anything up to date takes time and effort and it is easier not to do something than it is to do something. MailChimp also breaks out writing guidelines by content type, from emails to blog posts to social media. Originally published here: Mailchimp Content Style Guide. It also affects the way you organize content and guide readers through a page. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. Depending on the audience and country, there may be laws governing the level of accessibility required. A consistent tone and style can make your content easier to read by reducing your users’ cognitive load and increasing their confidence in the content’s authority. The Email Design Guide is filled with tips and advice to help you convey your message in style. When Mailchimp's rebrand required the content style guide to be updated, this was the perfect opportunity to invest in effective dissemination. : SC400199, University of Dundee's content style guide. We use optional third-party analytics cookies to understand how you use GitHub.com so we can build better products. Mailchimp are advocates for showing their work and making that useful to the community. Does their own copy follow the recommendations? No spam , © GatherContent 2020 Mocatta House, Trafalgar Place, Brighton, BN1 4DU, United Kingdom. MailChimp Content Style Guide – MailChimp 2016. Learn More. So, sticking with their technical content section, Mailchimp has added: This really emphasises that a content style guide is no silver bullet, but it offers a good starting point and points people in the right direction for the other information they need. What a great example of making the intention of content known upfront, and alluding to potential pitfalls if anyone gets content wrong! For keeping it updated, stress test your principles and some of the rules early on. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. This is a plaintext format that easily converts to HTML. This can be a somewhat complicated challenge. Writing Goals and Principles. Mailchimp then receives data from these messages, which allows them to improve over time if need be. I use mailchimp/content-style-guide Top Contributors Writing for Translation Mailchimp Content Style Guide. This Style Guide has been designed to ensure you create an accessibility compliant e-newsletter. Uploading a Word template or image file; Adding shared documents; record and recipient in MailChimp. mailchimp / content-style-guide. 1. There has to be synergy between all brand components and the documentation, in this case, the content style guide, that will empower the organisation to achieve that needs to be correct. The online version of  Mailchimp's content style guide was published in 2015 and made available for people to use and adapt as they wished. Rob is Head of Content at GatherContent. Actions. Because ultimately, a content style guide is only an asset to an organisation if it is used and it is successful dissemination of the guide that is needed to make this a reality. Nancy Pong. Source: Welcome to the MailChimp Content Style Guide | MailChimp Content Style Guide Also, Mailchimp has written their content style guide in their own style! MailChimp’s Content Style Guide. The Email Design Guide is filled with tips and advice to help you convey your message in style. It has lots of different sections to sink your teeth into, including writing about people, pointers for email newsletters, writing for accessibility, and more. Over time the content style guide has become more for non-content teams too, as it serves as a useful resource for designers, marketers, and developers, especially when they don't have a dedicated writer on their team. But ensuring the style guide is up to date in all instances isn’t a minor requirement. Activity included: The training and internal roadshows were a chance to showcase and explain the updated guidance around the new voice principles. Content Marketing Strategy Statistics. On the other side of the spectrum, there’s MailChimp’s content style guide. Bring your team together when you organise, plan and produce content in one platform. Use Mailchimp to build and send emails for your contacts. This is our company style guide. This work, "SA Writing Style Guide", is a derivative of "Mailchimp Content Style Guide" by Mailchimp, used under a Creative Commons Attribution-NonCommercial 4.0 International License. This can be a somewhat complicated challenge. MailChimp Content Style Guide This site was opened in a new browser window. Simple rules with a clear reason for their existence, not rules for rule's sake. Mailchimp Content Style Guide. It helps us write clear and consistent content across teams and channels. If you're creating or improving your own content style guide, it's certainly worth considering how people will navigate it to find what they need. But there OK, we’re not insane. Keep and save it for a rainy day. Erin said, ‘it's pretty hard to find people who haven't already read through a lot of that material and are interested because they feel some connection to our brand voice.’. Let’s find out! Last modified on November 17th, 2020 at 1:21pm
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